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Gaia Elise Gallinaro
associate creative director
GATORADE
"Ready To Play"
Sports were painfully taken away from us during COVID.
Athletes around the world were deprived of doing what
they love and desperate to get back out there.
They were ready to play ANYTHING.
We launched a #ReadyToPlay challenge on TikTok.
We used Gatorade athletes to invite other athletes to get
ready by playing with all the sports gear in their home.
We also created a Snapchat lens that starts out
as a one-on-one face time with Zion Williamson, but
soon turns out to be a four way call with other athletes
competing for which sport should come back first.
Agency TBWA/Chiat/Day
Director Matt Aselton
DP Mihai Malamaire Jr.
Editor Geoff Hounsell
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