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Gaia Elise Gallinaro
associate creative director
TIKTOK
"Don't Make Ads"
TikTok For Business: the newest self-serve ad platform to hit social. But in a world full of Instagrams, Facebooks, and Snapchats, how do we convince brands to make ads on TikTok, too? Tell them not to.
In a little jab at the ad world, we launched a global platform, design system, and first ever campaign for TikTok for Business where we made some ads, telling people not to make ads.
(using real small businesses, all from our homes during quarantine)
Inspired by the app’s cyan and magenta dots, we created a playful design system to launch the platform’s visual identity.
Agency TBWA/Chiat/Day
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