top of page
Gaia Elise Gallinaro
associate creative director
ADIDAS
"Family Reunion"
World Cup
Every four years, the FIFA World Cup brings a surreal planetary unity, everyone is tied together by their love for the beautiful game and by that incredible feeling that anything is truly possible. Players join their national team to play in the biggest tournament on planet earth... but for them, the World Cup just feels like a good ol’ fashioned family reunion.
Our film projected over the Burj Khalifa in Dubai.
We also dropped some fun teasers.
(Yes, that is my VO on the phone with Pedri)
Among a sea of easter eggs, here are some
that will forever live rent-free in my heart.
To unveil the official finals match-ball of the tournament, we tapped into our Adult Swim fam and used Rick & Morty to deliver the drop. Decoding the hidden message in our App gave audiences the opportunity to win the actual ball.
Agency TBWA/Neboko + Seamount
Director Nina Holmgren
Editor Matt Schaff
Painting Carling Jackson
Photography Lou Escobar, Dani Pujalte, Jaime Salom
bottom of page