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Gaia Elise Gallinaro
associate creative director
ADIDAS
"The Impossible Rondo"
What is better than one Leo Messi? 5.
To celebrate Messi’s career and last World Cup, we brought together 5 Messi, one representing each tournament he’s played in. In a truly impossible film, we see them warming up ahead of his final World Cup, playing a game of Rondo. Apart from serving as a tribute to his career, we also honored the late Diego Armando Maradona by using the same song in one of footballs most iconic warmups of all time.
Ad Age | The Drum | DigiDay | Economic Times | Sports Brief | The Sun | Eslogan Magazine
For Argentina’s epic win at the World Cup 2022, we simply went with the slogan “impossible is nothing" and posted an image of our 5 Messi's celebrating together.
Agency TBWA/Neboko + Seamount
Director Ian Ruschel
VFX Ambassadors + Revel.Ai
Photography Lou Escobar
Retouchers Dario Fusnecher, Guillaume Koening
Awards Cannes Shortlist (Use of Social Platforms)
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