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Gaia Elise Gallinaro
associate creative director
GATORLYTE
"Lillard vs Garcia"
The matchup you didn’t know you needed to see.
We paired boxing lightweight champion Ryan Garcia, with 6′ 2″ NBA superstar Damian Lillard to launch Gatorlyte, the new Gatorade product for rapid rehydration. Lillard who is an avid boxing fan and incorporates the sport into his regular training, said (…and I quote) this was “the funnest commercial he’s ever been in”.
First, we teased the match-up on social and watched the internet lose it.
Then we dropped our hero film.
We also created a Behind-The-Scenes vlog for Ryan’s
YouTube channel, with the purest unscripted banter
that happened during their chemistry-filled day.
Agency TBWA/Chiat/Day
Director Emily Maye
DP Marcell Rev
Photographer Dominic DiSaia
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