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SISTERS IN SWEAT

"Every Day Is Your Day"

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More than half of girls quit playing sports in their teens. 

Twenty years ago, Mia Hamm inspired an entire generation of young girls to play sports, and today, Mallory Pugh looks to continue that legacy. 

For the 2019 Womens World Cup, we brought together the two stars to bring to life one of the most inspiring children’s books, “Oh, The Places You’ll Go!” by Dr. Seuss. All we did was change one word in the poem…from “Boy” to “Girl”.

 
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We also created a Behind-The-Scenes vlog for Ryan’s 
YouTube channel, with the purest unscripted banter 
that happened during their chemistry-filled  day.
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We also partnered with Snapchat to create the first-ever AR Gatorade lens.
 
Agency TBWA/Chiat/Day
Director Rachel McDonald
Editor Scott Butzer
Awards Inclusive & Creative Award 2019
"Everything in life is art. What you do, how you dress, the way you love someone and how you talk. 
Helena Bonham Carter
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