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Gaia Elise Gallinaro
associate creative director
TOBACCO FREE FLORIDA
"The Cost Of Smoking"
To show how much smoking truly cost, we took over a grocery store and replaced the price of everyday items with the price in cigarettes.
Before a tobacco addiction kills you, it usually kills your finances.
To get this message out, we put up billboards across the state of Florida highlighting what tobacco usage is causing smokers to miss out on.
To encourage people to do the math, we designed the
Smoking Cost Calculator on the Tobacco Free Florida website.
Agency Alma DDB
Lettering Artist Danielle Evans
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